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Angel Investments into an Edtech Platform for Creatives
Business planning and venture funding advisory to support capital raising and investor relations.
Duration: 60 months | Year: 2019
The Problem
A renowned music record company, known for producing records for A-to-B list artists in Nigeria, sought to diversify into the e-learning space by launching an Edtech platform for creatives. Despite their industry expertise, the company faced significant challenges:
- Lack of fundraising knowledge: The founder had deep creative industry experience but limited understanding of capital raising, project valuation, and investor negotiations.
- Investor Relations Gaps: No existing frameworks to engage, manage, or maintain investor relationships effectively.
These challenges hindered the company’s ability to secure patient capital and execute its 10-year vision, which involved two critical fundraising phases: young growth/product development and market development/partner acquisition.
The Solution
SWC delivered targeted business planning and venture funding advisory services tailored to the company’s unique needs:
- Capital Raise Strategy: Developed a comprehensive plan for valuing the pre-revenue Edtech project and structured a compelling pitch that resonated with angel investors.
- Investor Introductions: Facilitated connections with strategic investors aligned with the company’s long-term vision.
- Equity Structuring: Advised on equitable terms that balanced investor expectations with the company’s growth goals.
- Ongoing Investor Relations: Implemented frameworks for periodic updates and engagement, helping the company nurture and expand its investor network while maintaining shareholder value.
The Impact
Over the 5-year engagement, SWC’s involvement resulted in:
- Successful capital raises in two critical phases, securing the necessary funds for product development and market expansion.
- Stronger investor confidence through consistent communication and transparent reporting.
- A clear growth roadmap that aligned creative goals with business and financial strategies.
This strategic approach empowered the company to transition from a music-focused enterprise into a key player in Nigeria’s Edtech space for creatives.
The Story
The journey began with a founder passionate about nurturing creative talent but facing the daunting world of venture funding. SWC’s hands-on approach demystified the fundraising process, helping the founder understand valuation, investor expectations, and the nuances of securing patient capital.
A turning point came during investor pitch sessions, where SWC’s guidance on storytelling and value proposition led to positive investor responses and secured the first round of funding.
As the Edtech platform took shape, SWC’s continued advisory ensured that investor relations remained strong, setting the company up for sustained growth and long-term success.
The Investment
SWC’s strategic advisory services provided the foundation for:
- A structured capital raise strategy.
- Effective investor engagement and relations.
- Long-term growth planning aligned with creative industry goals.
