iPhone 13 – What Startups Can Learn From Apple’s Product Development Strategy
Following the proposed release of Apple’s iPhone 13, Here are four reasons Apple has been successful and how startups can make use of these strategies to achieve long-term sales growth and profitability.
Read MoreWhat do you do when things go south? (A case study of Spar Nigeria).
No business owner wants to fail or record losses but sometimes it happens, it could come as not making enough sales, losing a deal to a competitor, not being able to pay staff, or losing properties to unexpected circumstances (natural disasters, looting, fire outbreak, etc) While it is helpful to have a strategy for […]
Read MoreTHE YEAR 2020; A YEAR FOR A WELL-DESIGNED BUSINESS CONTINUITY PLAN
If there is one thing the year 2020 has taught us, it is that disasters are usually unforeseen and, most times, unavoidable. All you can do is be prepared to face it. The covid-19 pandemic has tested every business continuity Plan, and many startups in Nigeria were caught in sticky situations. The tragic turn of […]
Read MoreWhy Does A Startup Need A Business Consulting Firm?
The mentality that we run with, is what makes us neglect manuals, as we attempt to figure it out ourselves. How many times have you considered reading the operation manual of a device? I bet you simply learn on the job but it doesn’t seem to work well every time, right? Right! That’s the reason […]
Read MoreNOT FOR SALE! OR IS IT? (THE $200M PAYSTACK ACQUISITION)
Nigerian fintech startup Paystack has been acquired by global fintech giant Stripe for a reported $200 million, making it the biggest M&A deal in Nigerian tech and one of the biggest in Nigerian corporate history. Paystack has been on Stripe’s radar since 2018 when Stripe led Paystack’s Series. A financing round and have been playing […]
Read MoreProduct-Market Fit; the soul of every startup
Startups usually have a notoriously small budget, which means that trying to sell your products to everyone will likely result in disaster. As startup owners, you need to keep a narrow focus on your target market, and most importantly, develop a product-market fit. A Startup should prioritize product-market fit above all other goals because finding […]
Read MorePIVOTING – When is the right time? (Case study – Paypal)
The most successful businesses are often those that have found a way to truly meet the needs of their customers. Such businesses had achieved a Product–Market Fit. If their initial idea doesn’t work as planned, entrepreneurs are expected to be ready to pursue a Plan B. But what does it actually mean to pivot – […]
Read MoreRETAIN YOUR CUSTOMER BASE USING SOME SIMPLE TIPS
As a startup founder, you know that there is no greater desire to win your first customer or your first ten customers. You’ll do whatever it takes to call a customer your own. Customer acquisition is something you’ll practically fantasize about it. I’ve heard some entrepreneurs compare that feeling of owning their first pet. Beautiful, […]
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